target reach media

Target Reach Media evolved from local beginnings.  A long time ago, a few marketing & advertising mass media professionals came together to direct/produce/plan/create/implement promotions in the direct marketing area for some forward thinking local merchants.  These merchants were committed to the community and had discovered that massive reach meant that half of their marketing dollars were not hitting the mark... they just weren't sure which half!  So... what could happen in the primary advertising area for their business?  Not to just save money but to really improve reach to the best potential customers??

 

Enter this group of marketing newbies who were not afraid to approach, corner and otherwise reach out to the local marketplace very directly using selected "small" media.  The results were extremely cost efficient and effective!

 

The big difference now:  we're directly connected to a group of data geeks who work every day with big and small data to evaluate, analyze and improve target media implementation.

 

Neighborhood marketing became the Big Idea in 1982 ...fast forward to 2016... the approach is a combination of traditional and new media... with the target unchanged:  own your neighborhood!